Exposure and Marketing
We display every one of our listings on YachtWorld because it is the #1 source of boat listings for buyers and brokers, and gives you global exposure. Not only that but your listing will be offered for co-brokerage at no additional charge, allowing other brokers to market it to their clients and therefore maximizing your chances of a quick and profitable sale. Within YachtWorld, we explore every opportunity for promoting your listing, including sponsored, enhanced and featured listings. We also reach your target audience through boat shows, internet advertising, social media advertising, and email marketing to get your listing noticed. As a dealer for the most popular sailboat brand, Beneteau, we receive a high amount of inquiries and website visits compared to most others, which further exposes your listing.
Our most comprehensive marketing service is our Premier Advertising Package, which is a bespoke marketing plan, tailored to your vessel. This premium package includes additional marketing campaigns, such as website banner ads, pay per click and remarketing ads, social media ads, custom YouTube videos, and more… Certain vessels are eligible to receive this package free of charge! To find out more about the specific requirements, get in touch today.
Our main office and work docks are strategically located in Haverstraw Marina, NY. This makes us easily accessible from all over the tri-state area, including NYC international airports, and well connected with popular boating areas like the Long Island Sound and Jersey Shore. If you choose to keep your boat in the marina while it’s listed, it is therefore convenient for potential buyers to get to for a viewing. Even if your vessel is moored elsewhere, our site is an excellent focal point for potential buyers to meet with our brokers, and provides direct access to major highways heading south and north to popular boating locations, without having to fight through NYC traffic!
Our customers are our highest priority, and our attention is focused on selling vessels that have been specifically listed with us. We still make all our listings available for co-brokerage, and we also help our buyers to shop for boats on the wider market, but only after we have first made sure that none of our own listings suit their requirements.
Our business model is “quality over quantity”, which means that our goal is not to acquire every possible listing and become a “listing mill”. Rather, the aim of our brokers is to get to know every boat and every owner intricately, and to ensure that every listing gets the exposure and attention it deserves. This gives potential buyers the confidence and security of knowing that the broker is well-informed and able to provide valuable, accurate and detailed information and advice on each listing.
Professionalism, Salesmanship & Expertise
As a member of the Yacht Brokers Association of America (YBAA) we conform to the YBAA’s high standards of professional competence, character and ethical conduct. We also use all of their industry forms for our buyers and sellers, which include listing agreements and purchase and sale agreements. This is the best way to protect both the buyer and seller as these pro formas address every issue that might arise during the sale and purchase process.
We couple the established standards of the YBAA with our own expertise from a combined experience of over 50 years in the trade. We pride ourselves on taking a team approach to every transaction, whether it be filling in for a last minute showing when the listing broker is unavailable, or engaging our service techs to help resolve technical issues on a seller’s vessel.
Our professionalism and experience have earned us various awards over the last two decades, consistent top percentile CSI scores every year, and excellent reviews from long-term customers.